Sales & Digital Marketing Blog | Page 5 of 6

April 17, 2023

Published by Timothy Carter at April 17, 2023

What Does it Take to Turn a Positive ROI in PPC Advertising?

The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you pay for each lead generated by the ads you eventually place. Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established […]

April 10, 2023

Published by Timothy Carter at April 10, 2023

How to Mitigate the Risks of Affiliate Linking

Affiliate linking is one of the most reliable ways to generate revenue from a blog or a popular website, and it remains a popular monetization strategy because of that. However, affiliate linking is far from perfect, and if you’re not careful, you could end up losing money because of poor affiliate linking practices – even if you were incredibly profitable […]

April 3, 2023

Published by Timothy Carter at April 3, 2023

What You Need to Know Before Trying SEO On Your Own

Search engine optimization (SEO) has something of an allure to it. It’s a kind of digital magic that allows businesses to rank higher in search engine results pages (SERPs) and earn more organic traffic as a result. It’s also alluring because it’s ridiculously easy to learn the fundamentals of the strategy; half an hour of searching online, or even browsing […]

March 31, 2023

Published by Timothy Carter at March 31, 2023

How to Scale Your Online Business the Right Way

If you have an online business, you’re probably eager to scale it as soon as possible and as quickly as possible. Scaling is simply a term referring to your business’s growth; over time, the goal is to attract more customers, achieve a bigger footprint, and eventually become more competitively dominant. As a result, you’ll make more money and have more […]

March 24, 2023

Published by Timothy Carter at March 24, 2023

How to Get More Referral Traffic from Your Offsite Links

By now, you’re likely familiar with link building as a central strategy in the world of search engine optimization (SEO). With the help of the right link-building services, you can establish a broad network of links pointing back to your site. When you have links pointing back to your site, these links help you generate more authority and trustworthiness for your […]

March 17, 2023

Published by Timothy Carter at March 17, 2023

Your Content is Useless Without Good Headlines. Here’s Why

What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or start outlining the piece with an idea of what you want to present to your audience. You have a vision of the […]

March 10, 2023

Published by Timothy Carter at March 10, 2023

Six Ways To Be More Effective As A Sales Coach

Sooner or later, if you have a career in sales, you’ll find yourself in the role of a sales coach. You’ll be responsible for mentoring an individual to become a better salesperson, or you’ll be responsible for developing and motivating an entire team of salespeople to achieve their goals. It’s a huge responsibility and one that even experienced salespeople are sometimes […]

March 3, 2023

Published by Timothy Carter at March 3, 2023

Why It’s A Good Thing That SEO Is Hard

SEO is complex, it changes frequently and even the most confident and experienced people make mistakes. I consider myself an expert in search engine optimization (SEO), but with its complexity, you have to take my statement with a grain of salt. Its difficulty often scares off newcomers, but it’s something I’ve come to embrace. SEO is hard. And that’s a […]

February 24, 2023

Published by Timothy Carter at February 24, 2023

Is It Possible To Build Links For SEO Without Content?

Backlink building is, without question, the most controversial and hotly debated issue in search engine optimization (SEO). And it’s easy to understand why. It’s practically impossible to rank higher in search engine results pages (SERPs) without ample backlinks pointing to your site; that’s because you’re ranked based in part on your perceived authority, and your authority is calculated based on […]

February 17, 2023

Published by Timothy Carter at February 17, 2023

What You Should Know About ‘YMYL’ In SEO

The internet has just about every type of content you can imagine (and some you’d prefer not to imagine). But it’s pretty clear to all of us that some of that content is more important than other content. As an extreme example, information on how to perform the Heimlich maneuver on someone choking is more important than Game of Thrones fan fiction […]

February 10, 2023

Published by Timothy Carter at February 10, 2023

How To Prepare For SEO That Is Local, Personalized And Hyper-Specific

Like most people in the industry, I’ve always seen search engine optimization (SEO) as a long-term strategy — something to guide my businesses for years, if not decades, in attracting new traffic and winning new customers. In the early 2000s, SEO looked very different, and many pessimists insisted that search engines and SEO were short-term fads that would quickly disappear. Instead, […]

February 3, 2023

Published by Timothy Carter at February 3, 2023

Five Actions To Take If Your SEO Agency Isn’t Showing Results

Search engine optimization (SEO) is tough. There are more than 200 complexly interdependent ranking factors to learn and study — and countless tactics to try as you compete with the millions of businesses around the world who are also investing in this strategy. That’s why so many businesses turn to the help of SEO agencies for their SEO needs. With […]

January 28, 2023

Published by Timothy Carter at January 28, 2023

Does Black Hat SEO Still Work?

Thanks to the prevalence of educational online content and the built-in tools of free website builders, search engine optimization (SEO) has become more accessible than ever before. Even people with little to no familiarity with this digital marketing strategy can take advantage of it — and support their brand in ranking higher in online search results. But even in today’s […]

January 11, 2023

Published by Timothy Carter at January 11, 2023

Should Your Marketing Content Be Comprehensive Or Narrow?

There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. You can target a narrow audience or something broader. You can also flood the market with your content in the hopes of building recognition quickly or play for a more long-term approach. But one of the most […]

August 7, 2022

Published by Timothy Carter at August 7, 2022

Most Blogs Fail. Here’s Why (and How to Avoid Being One of Them)

Blogs are incredibly common. Every modern business operating on the web has a website (or should have one). Half your friends have a blog. Even you may already have a blog — or you might have several. Blogs are popular in part because of how easy they are to start – but mostly because people realize how much potential they have. […]

July 28, 2022

Published by Timothy Carter at July 28, 2022

How to Make Up for the Weaknesses of PPC Advertising

Pay per click (PPC) advertising is one of the most reliable strategies you can use to promote your website — in part because of how it’s structured. For example, if you place a billboard on the side of the highway advertising your business, you’re going to pay for it even if it doesn’t result in a single phone call. But in […]

July 25, 2022

Published by Timothy Carter at July 25, 2022

How to Avoid Link Schemes in SEO

Search engine optimization (SEO) has a long history, and it remains one of the most popular digital marketing strategies in the world because of its accessibility and potential return on investment (ROI). While it’s easy to learn the basics and get started with a rudimentary strategy, some of the finer points of SEO are hard to master. How to Avoid […]

July 21, 2022

Published by Timothy Carter at July 21, 2022

How to Write Better Landing Page Copy for Your Startup

Landing pages matter. Depending on how you’ve structured your digital marketing strategy, they might be an important component of your traffic generation and conversion optimization campaign – or they might be the linchpin on which the rest of your strategy is built. Write Better Landing Page Copy for Your Startup There are many ways to improve a landing page, from […]

July 13, 2022

Published by Timothy Carter at July 13, 2022

What Makes Employees Productive in a New Startup?

After launching a new startup, you’ll be interested in growing the business as quickly as possible, thus generating more revenue, securing more stability, and improving your reputation as well. But one of the secrets to effective scaling is an efficient team; if your employees are working productively and consistently, they’ll be capable of making your vision a reality. But if […]

July 6, 2022

Published by Timothy Carter at July 6, 2022

What Makes a Landing Page Effective?

Landing pages can be an effective tool for educating and directing customers and clients interested in your brand. You can customize the designs and content for a variety of different traffic streams and audiences who will become customers. You can tinker with small variables over time to perfect your approach to better, effective landing pages. A landing page can also […]

June 29, 2022

Published by Timothy Carter at June 29, 2022

How to Stand Out as an Authority in a Culture Full of Authorities

How many “marketing experts” would you say there are in the world? If you go by LinkedIn profiles or Twitter bio descriptions, there are approximately 2 billion. Stand Out as an Authority in a Culture Full of Authorities In today’s culture, everyone is an authority. Everyone is an expert. Most everyone is some kind of “influencer,” at least in the […]

June 28, 2022

Published by Timothy Carter at June 28, 2022

How to Handle Competition With Your New Website

It’s natural to be intrinsically focused when designing, developing, and ultimately launching your own website. You’re thinking about your brand, the content you want to develop, and of course, the products and services you want to sell. You want to look good in front of your prospects and customers – and generate revenue to keep the business going. So it’s […]

June 27, 2022

Published by Timothy Carter at June 27, 2022

Technology Isn’t Always Productive – Here’s How to Use it Appropriately

Technology has revolutionized the way we live, work, and play. It’s a field of miraculous, magical developments that always have the power to help us save time, do more, and ultimately become more productive. Right? Technology Isn’t Always Productive You might have had some experiences with technology that make you question whether a new app, a new gadget, or a […]

June 26, 2022

Published by Timothy Carter at June 26, 2022

How to Conquer the Biggest Problems in Startup Scaling

As a startup entrepreneur, one of your biggest priorities is scaling — in other words, growing. Modern startups, especially SaaS companies, have business models contingent upon their ability to reach a wide audience. With 10,000 users, you might be able to make a slim profit, but with 1,000,000 users, you could be a multibillion-dollar enterprise. Unfortunately, a good business model, a […]

June 25, 2022

Published by Timothy Carter at June 25, 2022

Why Every New Company is Now a Tech Company

There was a time, not too long ago, where the “tech” sector was huge. There was a large group of young, quickly growing companies developing or popularizing new technologies, and an audience of millions of investors eager to get a piece of the action. Today, we still have this paradigm, to an extent. When people mention “tech stocks,” they’re likely […]

June 24, 2022

Published by Timothy Carter at June 24, 2022

The Most Effective Early-Stage Growth Strategies for Emerging Businesses

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Still, you need to find some way to pull your company out of this early-stage quicksand. You’ll build momentum with marketing, advertising, […]

June 23, 2022

Published by Timothy Carter at June 23, 2022

The Evolution of Search (and What it Means for the Future)

It’s easy to take online search for granted. If you’re looking to buy something online, connect with an old friend, or just figure out who was in that movie you just watched, you’re a short query and a few seconds away from getting what you want thanks to Google and other search engines. It’s been that way for so long […]

June 17, 2022

Published by Timothy Carter at June 17, 2022

How Startups Can Use Their Competitors (Instead of Just Avoiding Them)

In the world of startup entrepreneurship, competition is a major problem. If there’s another business offering a product like yours — to a market like yours — it’s treated as an existential threat, and rightly so. If a competent competitor is capable of offering superior exchanges for consumers, they’re going to leave your company for theirs (no matter how loyal your customers […]

June 15, 2022

Published by Timothy Carter at June 15, 2022

How to Start Monetizing a Popular Website or App

Your business or your personal brand may be focused on creating a popular website or application. The idea here is to generate users or generate interest; you might encourage people to read your blog frequently because you offer fantastic, in-depth posts that are written for your ideal customer and Google for SEO purposes, or you might have an app that […]

June 14, 2022

Published by Timothy Carter at June 14, 2022

The Best Ways to Save Money as a New Startup

Launching a new startup is always exciting. The upward potential in front of you is practically limitless. When you have the right idea at the right time, a startup that begins life as two people in a garage can eventually become a multi-billion-dollar enterprise. But before you get to the beginning level — you’ll need to go through some difficult […]

June 14, 2022

Published by Timothy Carter at June 14, 2022

Is Pivoting Worth the Effort?

The idea behind the startup “pivot” is captivating. It certainly makes for a great story — especially if the pivoting startup eventually finds success. But pivoting isn’t a magic switch that can suddenly turn a failing business around. In fact, pivoting can backfire, putting you in an even worse position than when you started. If you find your startup in […]

June 10, 2022

Published by Timothy Carter at June 10, 2022

The Communication Pain Points for Remote Teams (and How to Solve Them)

Working remotely offers an incredible assortment of advantages to businesses willing to adapt. Instantly, your workers will skip the commute, reducing stress and freeing up time. They’ll have more flexibility and more control over their work environments, thereby increasing morale and productivity. And of course, without a central office, the business itself will save a ton of money. Here are the […]

June 7, 2022

Published by Timothy Carter at June 7, 2022

What Makes a Startup Resilient?

In the startup world, resilience is vital for success. As an entrepreneur, you’re going to face countless challenges, both internally and externally, that threaten your longevity and profitability. The best, most successful businesses aren’t the ones that are able to prevent or eliminate these challenges, since such a feat is practically impossible; instead, they’re the businesses that can survive through […]

June 6, 2022

Published by Timothy Carter at June 6, 2022

What Every Entrepreneur Should Do Before Launching a Startup

Launching a startup is always exciting. This is your opportunity to accumulate wealth, make a name for yourself, innovate in some unique way, and possibly leave behind a legacy. But too many entrepreneurs end up failing because they were inadequately prepared. Before you even consider launching a startup, there are many preparatory steps you’ll need to take. Set the Right […]

June 5, 2022

Published by Timothy Carter at June 5, 2022

How Startup Founders Should Practice Creative Brainstorming

Creativity is an underrated skill in the world of entrepreneurship, in part because it’s hard to exercise deliberately. We think of the biggest breakthrough ideas as being the byproduct of a coincidental flash of inspiration — not the final product of a focused creative brainstorming session. There’s an important takeaway from this idea. You can’t force creativity—at least not directly, […]

May 27, 2022

Published by Timothy Carter at May 27, 2022

How to Optimize a Startup for Remote Work

Increasingly, startups are adopting a fully remote work model. With no headquarters, no central office, and no physical location for operations, startups rely entirely on digital forms of production and communication. Here is how to optimize a startup for remote work. It’s a viable model and potentially a very profitable, efficient, and fulfilling one for everyone involved. But if you […]

May 19, 2022

Published by Timothy Carter at May 19, 2022

Getting Your First Rank One Position in Google: Everything You Need to Know

Are you completely new to the world of search engine optimization (SEO)? Or, are you an old pro launching a new campaign? If so, you’re going to be excited about the prospects of ranking first in Google for a given keyword or phrase. It’s an important foundational achievement to set the stage for the rest of your strategic development. And, it has the potential to send significant organic […]

May 15, 2022

Published by Timothy Carter at May 15, 2022

How to Use Pop-Up Ads Without Annoying Your Visitors

Business owners from all backgrounds and all industries are interested in getting more conversions on their website. For some businesses, that means collecting email addresses to build a subscriber list. For others, that means closing more sales. Whatever your intentions, you might be able to boost your conversion rate with the help of pop-up ads. But as we all know, […]

May 9, 2022

Published by Timothy Carter at May 9, 2022

Is the SEO Industry Dying?

From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are making bold predictions that inside of this decade, the entire industry could collapse. Is […]

April 26, 2022

Published by Timothy Carter at April 26, 2022

How Do Location Landing Pages Work in SEO?

Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific types of people, ultimately increasing your chances of getting a conversion or at […]

April 11, 2022

Published by Timothy Carter at April 11, 2022

What Is a Money Page, and How Do You Optimize One?

You probably already know that not all pages of your website are created equal. Some of them are simply more important than others and some of them are simply more valuable than others. The most valuable pages of your website are going to be called your “money pages.” But how exactly do you find a money page, and what steps […]

April 10, 2022

Published by Timothy Carter at April 10, 2022

Written Content Is Dying. Or Is It?

You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of? If you like most American consumers, you’ve found yourself gradually shifting toward other […]

March 28, 2022

Published by Timothy Carter at March 28, 2022

Why You’re Using Drip Emails All Wrong (and What to Do Instead)

Drip email campaigns have a lot of potential. In case you aren’t familiar, drip email campaigns are designed to automate the process of sending multiple successive emails to members of your target audience. Over time, you can significantly increase interaction rates and conversion rates this way; as a consumer gets more emails from a given brand, they become more familiar with the brand, and they’re […]

March 25, 2022

Published by Timothy Carter at March 25, 2022

How to Squeeze More Value Out of Your Best Content

Content is a keystone of most modern digital marketing strategies. For some, it’s a direct way to build an audience and improve a brand reputation. For others, it’s a tool to boost search engine rankings and organic visibility. However you choose to use content, there are two pivotal ingredients for your success. First, you have to study which pieces of content are most effective, […]

February 28, 2022

Published by Timothy Carter at February 28, 2022

Is It Possible to Have Too Much Web Traffic?

After starting an online business and launching a website, digital entrepreneurs typically have one, all-encompassing goal: Increase web traffic as much as possible as quickly as possible. For the most part, this motivation makes perfect sense. Getting more people to your website means you’ll have more people becoming familiar with your brand and a path to growing your visibility and reputation. Assuming your conversion rate remains the […]

February 24, 2022

Published by Timothy Carter at February 24, 2022

Should Your Business Spend Thousands of Dollars on a Strong Domain Name?

Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up shelling out several thousand dollars — or even millions for the most lucrative […]

February 17, 2022

Published by Timothy Carter at February 17, 2022

Being a Better Marketer Is All About Embracing Failure

We’re all looking for ways to become better marketers, in one way or another. Sometimes, we take new classes or attend seminars that allow us to acquire new skills. Other times, we do online research and talk to peers in groups to learn more about a subject that was previously unfamiliar. But some of the best and most transformative changes […]

February 11, 2022

Published by Timothy Carter at February 11, 2022

Could SEO Permanently Ruin Your Website?

Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings […]

February 7, 2022

Published by Timothy Carter at February 7, 2022

How to Shake Up a Stale Link Building Strategy

Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to pass some “authority” to that domain. Over time, you’ll end up with a […]

February 1, 2022

Published by Timothy Carter at February 1, 2022

Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept that’s difficult to precisely define. But let’s assume at least three-quarters of existing businesses are spending money on digital marketing in some […]

January 29, 2022

Published by Timothy Carter at January 29, 2022

When is it Right to Fire Your Marketing Agency?

Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their marketing in a streamlined, effective and profit-generating way. Unfortunately, this doesn’t always happen. […]

January 25, 2022

Published by Timothy Carter at January 25, 2022

Digital Marketing is Crowded, So How Can Your Agency Dominate?

Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of the curve or you have an incredibly talented team. If so, you’ve no doubt made […]

January 18, 2022

Published by Timothy Carter at January 18, 2022

Why Nobody is Reading Your Company Blog

It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to a combination of more loyal customers, increases in your organic rankings in SERPs and […]

January 12, 2022

Published by Timothy Carter at January 12, 2022

Why Is Your Backlink Profile So Important for SEO?

In search engine optimization (SEO), your success is dependent on your ability to effectively strategize and execute that strategy. There are many ways you can plan incorrectly or set the wrong goals, and there are many ways you can incorrectly execute your vision. You can evaluate your progress by studying a number of different metrics. You can check your search […]

December 27, 2021

Published by Timothy Carter at December 27, 2021

How Good Is Google at Detecting Rank Manipulation?

Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries and ranking them in order of how trustworthy or authoritative those entries are. […]

December 22, 2021

Published by Timothy Carter at December 22, 2021

What Makes Copy Persuasive?

Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing page of your website. It can make your direct mail campaign more effective. It could even help you win back a customer on the verge of canceling their subscription. So what exactly is it that makes copy persuasive […]

December 1, 2021

Published by Timothy Carter at December 1, 2021

Should You Simply Ignore Keywords When Writing Content for SEO?

Few marketing strategies have undergone as much evolution and development as search engine optimization (SEO). It’s been around for about as long as search engines have, but the modern approach is radically different than what people were doing in the late 1990s and early 2000s. Back then, the SEO game was all about keywords. Choose the right keywords for your strategy, stuff […]

November 30, 2021

Published by Timothy Carter at November 30, 2021

Is SEO or PPC Better for Your Business?

One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. The basics: SEO vs. PPC We’ll […]

November 19, 2021

Published by Timothy Carter at November 19, 2021

How to Be Seen as an Expert in Anything

It pays to be seen as an expert. Depending on your goals, being seen as an expert could help you get leverage in a tough negotiation. It could help your brand achieve more visibility and earn more trust from its customers. It could also help you build your career, giving you access to more job opportunities and a better growth […]

November 1, 2021

Published by Timothy Carter at November 1, 2021

How to Reduce What You’re Spending on Marketing (Without Losing Results)

For most businesses, marketing is a practical necessity. It’s the only viable strategy to increase your brand visibility, attract more people to your brand and ultimately grow the business. But let’s face it; marketing is expensive. Sure, you could reduce what you spend on marketing directly. You can downgrade the plan you have with your marketing agency of choice. You could […]