August 7, 2022

Most Blogs Fail. Here’s Why (and How to Avoid Being One of Them)

Blogs are incredibly common. Every modern business operating on the web has a website (or should have one). Half your friends have a blog. Even you may already have a blog — or you might have several. Blogs are popular in part because of how easy they are to start – but mostly because people realize how much potential they have. […]
January 18, 2022

Why Nobody is Reading Your Company Blog

It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to a combination of more loyal customers, increases in your organic rankings in SERPs and […]
August 12, 2021

How Content Creation and Content Curation Should Work Together

Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score more conversion. What’s more, your content can work synergistically with a variety of different marketing and advertising strategies. You can use it with email marketing, social media marketing and even paid advertisements to […]