Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company. But you also need to think about your image. In your personal brand, in meetings with clients, in pitches to investors and even when talking to your team, you’ll need to learn how to project confidence if you’re going to succeed.
But how exactly can you do it?
Confidence can improve your abilities and results as an entrepreneur in many different ways, including:
So how can you project confidence, even when you’re not feeling particularly self-assured?
It’s easy to project confidence if you already feel confident. And the best way to do that is to become competent and knowledgeable in your chosen area of expertise. The more experience you get and the more you learn, the more naturally confident you’ll become. Feel free to utilize these strategies as shortcuts and enhancers for your natural confidence — but don’t forget to develop your “real” confidence as well.
Originally appeared in Entrepreneur