One of the most important traits in a successful startup is adaptability.
Over time, you’ll face new competitors, and your existing competitors will launch new products and services to try and out compete you. New technologies will emerge that could drastically change how your business operates (or even render your business obsolete). Market conditions will change, and consumer preferences will change with them. And as a result of this confluence of factors, even the best-researched business plan will quickly become irrelevant.
If you’re lucky, these changes won’t have much of an effect on your core business model; you can continue operations as you have in the past and still make money. But more commonly, you’ll have two real options. You can either adapt or watch your business fail.
High-level business adaptability is in your hands if you’re leading the organization. You can make decisions like restructuring, hiring new people, rebranding or pursuing new types of clients. But if you want your organization to remain truly agile, from top to bottom, you’ll need your entire team to be more adaptable.
So how can you do it?
Your highest priority should be building adaptability into your company culture. Your company’s values, perspectives and cultural norms should all favor adaptability, reinforcing this trait in all the people who work there.
This is how you can do it:
Next, make it a point to publicly reward innovative thinking and adaptability. Rewarding employees will encourage them to continue the behavior you rewarded them for; it’s a great way to increase retention among your most adaptable employees. Beyond that, it serves as an incentive for your other employees. When people see that you go out of your way to reward people who flexibly adapt, they’ll be more likely to flexibly adapt in the future.
For example, let’s say one of your best employees came in early one day and changed a commonly followed workflow to incorporate two new steps while eliminating some other steps. As a result, the process is much smoother and more efficient now, even though it took some time for employees to learn the new process. You can make a brief company announcement about the change and reward the employee with a cash bonus or a gift card to reinforce the behavior.
Finally, try to institute change regularly in your organization. If you make changes on a periodic basis, even if those changes aren’t game-changing, your employees won’t get too comfortable — and they’ll learn to appreciate change as the norm. For example, you can periodically make tweaks to workflows or even rearrange the office furniture. Even if the changes themselves are small, your employees will have to learn to adapt to them.
Over time, you’ll be able to cultivate and nurture an entire team of adaptable, entrepreneurially minded employees. Once you have that team firmly in place, you’ll be much more productive, focused and capable of innovative thinking. Even better, your entire organization will be much more resilient to the forces that may otherwise compromise your future.
Originally appeared in Entrepreneur