March 28, 2024

How Guest Authorship Makes You a Better Entrepreneur

The premise behind guest authorship is simple. You write an article for an external publisher, get it published, follow up by sharing on social media and engaging with commenters, and then benefit from the increased visibility. It’s a great time to get started as a guest contributor since most online publications are hungry for new voices. Many people use guest authorship […]
March 22, 2024

How to Build Reputation in an Industry From Scratch

It pays to have a strong reputation in your industry. If you’re seen by your peers, investors, partners, employees and even your clients as a thought leader or as someone with a ton of experience, you’re going to carry more influence. People will listen to you. They’ll give you a platform you can use to speak. And they’ll be much more […]
March 12, 2024

Why You Should Build a Personal Reputation Before Starting a Business

Before you start a business, you should consider building a personal reputation. You might be able to do this naturally by accomplishing noteworthy achievements in your field. But for most people, that means going out of your way to build up a personal brand on social media. Why is your personal reputation such an important factor for success in entrepreneurship, and what steps should you […]
June 29, 2022

How to Stand Out as an Authority in a Culture Full of Authorities

How many “marketing experts” would you say there are in the world? If you go by LinkedIn profiles or Twitter bio descriptions, there are approximately 2 billion.   Stand Out as an Authority in a Culture Full of Authorities In today’s culture, everyone is an authority. Everyone is an expert. Most everyone is some kind of “influencer,” at least in the […]
November 19, 2021

How to Be Seen as an Expert in Anything

It pays to be seen as an expert. Depending on your goals, being seen as an expert could help you get leverage in a tough negotiation. It could help your brand achieve more visibility and earn more trust from its customers. It could also help you build your career, giving you access to more job opportunities and a better growth […]
August 18, 2021

How to Use Authority to Boost the Power of Your Content

Most business owners investing in content marketing know that you have to distinguish yourself if you’re going to be successful. There are millions of people competing for visibility, and although the web is a big place with billions of potential readers, you’ll still have your work cut out for you if you want to stand out. One of the best […]
May 26, 2021

How to Project Confidence as an Entrepreneur

Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company. But you also need to think about your image. In your personal brand, in meetings with clients, in pitches to investors and even when talking to your team, you’ll need to learn how to project confidence if you’re going to succeed.   […]
March 24, 2021

Here’s Where First Impressions Can Make or Break Your Brand

You’re likely already familiar with the power of first impressions. Maybe you’ve utilized it as a tool while professionally networking. Or maybe you’ve been the victim of a bad first impression experience.   Whatever the case, the psychological principle is pretty straightforward. The first few minutes a person spends with you — and sometimes, the first few seconds — have the power to […]