April 1, 2024

The Best Ways for New Business Owners to Get Free Publicity

As an entrepreneur, you know the value of publicity. Getting your brand mentioned in front of a large audience or increasing the visibility of good reviews can bring new people to your company, raise the loyalty of your existing customers and set the stage for long-term growth. The trouble is, publicity can be expensive. If you’re a new business owner, […]
March 8, 2024

Marketing Is Expensive. Is It Really Worth It?

Sooner or later, most entrepreneurs have to face the reality that marketing is expensive. In the course of planning a new marketing campaign or trying to grow the business organically, you discover that to execute a strategy could cost thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line. Why is […]
June 30, 2023

Why Local Marketing is a Startup’s Best Friend

Marketing is tough for new startups, especially those that have an absence of experienced marketing-related leadership. You’re already juggling dozens of important priorities and trying to maintain a grip on your fragile customer base; on top of that; you have to review your marketing priorities and keep a balanced budget despite minimal access to capital and resources. This is exhausting […]
June 20, 2023

How to Conduct Better Marketing Experiments

Most entrepreneurs wish they had a better grasp of marketing. With better marketing, you can get more visibility for your brand, more paying customers, and you can achieve growth at a faster rate. But to an outsider with limited experience, marketing is a nebulous, complex, and intimidating field. The people who practice marketing seem like modern-day magicians, capable of seeing […]
May 25, 2023

Is It Too Late to Start Podcasting as a Marketing Strategy?

Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around the world) listen to podcasts at least occasionally, with many listeners tuning into their favorite shows every day. The sheer popularity of podcasting has led millions of savvy marketers to try and […]
July 6, 2022

What Makes a Landing Page Effective?

Landing pages can be an effective tool for educating and directing customers and clients interested in your brand. You can customize the designs and content for a variety of different traffic streams and audiences who will become customers. You can tinker with small variables over time to perfect your approach to better, effective landing pages. A landing page can also […]
February 24, 2022

Should Your Business Spend Thousands of Dollars on a Strong Domain Name?

Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up shelling out several thousand dollars — or even millions for the most lucrative […]
February 17, 2022

Being a Better Marketer Is All About Embracing Failure

We’re all looking for ways to become better marketers, in one way or another. Sometimes, we take new classes or attend seminars that allow us to acquire new skills. Other times, we do online research and talk to peers in groups to learn more about a subject that was previously unfamiliar. But some of the best and most transformative changes […]
November 1, 2021

How to Reduce What You’re Spending on Marketing (Without Losing Results)

For most businesses, marketing is a practical necessity. It’s the only viable strategy to increase your brand visibility, attract more people to your brand and ultimately grow the business. But let’s face it; marketing is expensive. Sure, you could reduce what you spend on marketing directly. You can downgrade the plan you have with your marketing agency of choice. You could […]
July 27, 2021

Should Your Business Try Domain Hacking?

Domain hacking sounds like a nasty cyber attack, but the terms refers to an increasingly common domain selection process. As a business owner, you already know that it’s incredibly important to choose the right domain name. With a better domain name, your company website will be more memorable, more marketable and more highly differentiated. It can even have SEO benefits […]
July 14, 2021

6 Ways to Increase Average Order Value for Your Online Business

If you’re like most entrepreneurs, you’re always thinking about ways you can optimize your business to make more money, whether it’s increasing revenue or cutting costs. If you’re running an online store, one of the best steps you can take is increasing its average order value — in other words, the average dollar amount of products purchased by a single user in a […]
June 15, 2021

Does Being an Influencer Mean Anything Anymore?

A few years ago, you could have made the claim that we were in the “era of the influencer,” where influential experts on social media held tremendous power to direct narratives, persuade followers and even motivate purchasing decisions.   Today, I’d argue we’re entering the “post-influencer” era, where declining trust in influencers (and in each other) and the over saturation of […]
May 1, 2021

Why Marketers Are Suffering From Bad Content

Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partially due to its accessibility (since anyone can write and publish content on the web). But it’s also a testament to its effectiveness.   Of course, practicing content marketing isn’t a surefire way to generate traffic or even build your brand reputation — especially now. The truth is, marketers […]
April 16, 2021

The Benefits of Using Multiple Domains for Your Business

You already know that choosing a domain is important. In fact, it’s one of the most important early decisions you’ll make for your business. Choosing the right domain can impact your visibility, your memorability and even your reputation. It’s going to influence your marketing and advertising strategies for years to come. And for the right domain, you might need to shell out […]