March 28, 2024

How Guest Authorship Makes You a Better Entrepreneur

The premise behind guest authorship is simple. You write an article for an external publisher, get it published, follow up by sharing on social media and engaging with commenters, and then benefit from the increased visibility. It’s a great time to get started as a guest contributor since most online publications are hungry for new voices. Many people use guest authorship […]
June 22, 2023

How to Make Your Content Marketing Strategy Worth the Investment

Most marketers agree with the established wisdom that content marketing is one of the best ways to promote a brand online. It’s relatively easy to get started, making it accessible, it serves as a complementary strategy for other channels (like email marketing, social media marketing, and even paid ads), and it has the potential to give you a huge return […]
April 24, 2023

Why It’s So Hard to Create Original Content (and What to Do About It)

All content creators realize that originality is essential. Remakes and reboots exist in Hollywood, taking advantage of successful older movies by overhauling them and presenting them for a new audience. Still, even these transformations typically fail unless they genuinely add something novel to the experience. If you write an article or create a video that’s a simple rehash of something […]
January 11, 2023

Should Your Marketing Content Be Comprehensive Or Narrow?

There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. You can target a narrow audience or something broader. You can also flood the market with your content in the hopes of building recognition quickly or play for a more long-term approach. But one of the most […]
April 10, 2022

Written Content Is Dying. Or Is It?

You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of? If you like most American consumers, you’ve found yourself gradually shifting toward other […]
March 25, 2022

How to Squeeze More Value Out of Your Best Content

Content is a keystone of most modern digital marketing strategies. For some, it’s a direct way to build an audience and improve a brand reputation. For others, it’s a tool to boost search engine rankings and organic visibility. However you choose to use content, there are two pivotal ingredients for your success. First, you have to study which pieces of content are most effective, […]
January 18, 2022

Why Nobody is Reading Your Company Blog

It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to a combination of more loyal customers, increases in your organic rankings in SERPs and […]
October 8, 2021

Why Good Content Isn’t Always Enough To Compete In SEO

Not long ago, if you wrote good content on a regular basis, you had a decent chance of trouncing your competition in search engine results pages (SERPs), attaining a higher search ranking and therefore getting a higher share of organic traffic. These days, good content is still a major boon for your website — but it’s not enough to compete […]
August 18, 2021

How to Use Authority to Boost the Power of Your Content

Most business owners investing in content marketing know that you have to distinguish yourself if you’re going to be successful. There are millions of people competing for visibility, and although the web is a big place with billions of potential readers, you’ll still have your work cut out for you if you want to stand out. One of the best […]
August 12, 2021

How Content Creation and Content Curation Should Work Together

Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score more conversion. What’s more, your content can work synergistically with a variety of different marketing and advertising strategies. You can use it with email marketing, social media marketing and even paid advertisements to […]
July 22, 2021

Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?

One of the most common pieces of advice in content marketing is to write as much “evergreen” content as possible. Evergreen content, as the name suggests, has the potential to remain relevant indefinitely. Just as evergreen trees remain lush even in winter, evergreen content remains relevant even as seasonal trends come and go — and even as the news cycle rises and […]
July 1, 2021

The Beginner’s Guide to User-Generated Content

By now, most entrepreneurs are familiar with the tenets of content marketing. You write, record or produce content from scratch, promote it, then reap the rewards of higher brand visibility and traffic.   But what if someone else developed that content for you?   That’s the idea behind user-generated content. Put it to work for you, and it could elevate your brand to new […]
May 1, 2021

Why Marketers Are Suffering From Bad Content

Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partially due to its accessibility (since anyone can write and publish content on the web). But it’s also a testament to its effectiveness.   Of course, practicing content marketing isn’t a surefire way to generate traffic or even build your brand reputation — especially now. The truth is, marketers […]
April 1, 2021

How to Stand Out in a Crowded Content Marketing Space

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither a surprise nor a secret.   Entrepreneurs and marketers are often eager to begin a content marketing strategy, especially because it […]
December 23, 2020

How Content Marketing Became So Saturated

Content marketing has been a favorite strategy of entrepreneurs in practically all industries for the past decade or so. It has synergy with dozens of other online marketing tactics, including search engine optimization (SEO), social media marketing and email marketing, and offers one of the highest returns on investment (ROI) of any marketing strategy. Accordingly, it’s easy to see why content marketing […]
August 19, 2020

Online Content Monetization 101: How to Make Money From Content

Online content has gotten incredibly popular for a handful of motivating reasons. First, it’s easier than ever to publish your own content: Anyone (even those with no money) can start blog, upload recorded videos or even live stream. Second, demand for online content is skyrocketing; more people are reading blogs, watching videos and engaging with social media influencers than ever before. Third, […]