June 28, 2023

The Main Reasons Your Conversion Rate is Low

How confident do you feel about your business’s conversion rate? Do you think you’re a high performer, getting more conversions than most of your competitors? Are you lagging behind? Or are you somewhere in the middle? I have to assume you’re an average business since the average business is — well, average. And if that’s the case, I’m willing to […]
May 11, 2023

PPC Ads Need Convincing Copy. How Do You Write It?

Pay-per-click (PPC) ads have evolved to become one of the world’s most popular digital marketing strategies. You can get started with minimal training, take advantage of some of the most popular platforms on the Internet, and see an ROI that trounces the ROI of most other digital marketing strategies. PPC Ads Need Convincing Copy. So how Do You Write It? […]
April 24, 2023

Why It’s So Hard to Create Original Content (and What to Do About It)

All content creators realize that originality is essential. Remakes and reboots exist in Hollywood, taking advantage of successful older movies by overhauling them and presenting them for a new audience. Still, even these transformations typically fail unless they genuinely add something novel to the experience. If you write an article or create a video that’s a simple rehash of something […]
March 17, 2023

Your Content is Useless Without Good Headlines. Here’s Why

What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or start outlining the piece with an idea of what you want to present to your audience. You have a vision of the […]
July 21, 2022

How to Write Better Landing Page Copy for Your Startup

Landing pages matter. Depending on how you’ve structured your digital marketing strategy, they might be an important component of your traffic generation and conversion optimization campaign – or they might be the linchpin on which the rest of your strategy is built. Write Better Landing Page Copy for Your Startup There are many ways to improve a landing page, from […]
July 6, 2022

What Makes a Landing Page Effective?

Landing pages can be an effective tool for educating and directing customers and clients interested in your brand. You can customize the designs and content for a variety of different traffic streams and audiences who will become customers. You can tinker with small variables over time to perfect your approach to better, effective landing pages. A landing page can also […]
December 22, 2021

What Makes Copy Persuasive?

Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing page of your website. It can make your direct mail campaign more effective. It could even help you win back a customer on the verge of canceling their subscription. So what exactly is it that makes copy persuasive […]
December 1, 2021

Should You Simply Ignore Keywords When Writing Content for SEO?

Few marketing strategies have undergone as much evolution and development as search engine optimization (SEO). It’s been around for about as long as search engines have, but the modern approach is radically different than what people were doing in the late 1990s and early 2000s. Back then, the SEO game was all about keywords. Choose the right keywords for your strategy, stuff […]