Buying & growing websites.
When I'm not working at SEO.co or consulting with businesses on their digital marketing plans, I am buying distressed or neglected websites and making them profitable to sell/flip or derive monthly recurring income from them.
Developing simple websites that are optimized with content designed to attract & close the ideal customer across all stages of the sales funnel.
Rebuilding Niche Websites
Think of it like your favorite house renovation reality show. I pick up websites that have good bones & a solid foundation (metrics), but they haven't been optimized or are just abandoned by their previous owner. They need to be remodeled and made to attract the ideal buyer.
So, I acquire the old property (website), then go to work repairing any damages (fixing technical issues), remodel it (rebranding or updating the website design), and then making the house attractive to potential buyers (optimizing old + adding new content). Simple marketing signals (link building) to give Google what it wants and needs to maximize it's potential.
My focus is on buying older sites with age and authority.
Then run a comprehensive audit of the site, overhaul & rebuilding the site which is optimized to answer the questions and solve the pain points or trigger the impulse buy of the ideal customer for the site.
Website Buying & Development Process
Acquire authoritative aged websites and domains, either direct from owner or via auction.
Perform niche research, competitor analysis, create a new content strategy & develop an editorial calendar.
Fix any current technical issues with the site and update the design.
Audit the current content & rewrite/update each page to be optimized for targeted topics.
Monetize the site, through a variety of ways such as affiliate links, display ads, sponsored content & informational products.
Site Flip or Grow Revenue
Improve site traffic, metrics and linking root domains to either resell the site or to keep the recurring revenue.