Online content has gotten incredibly popular for a handful of motivating reasons. First, it’s easier than ever to publish your own content: Anyone (even those with no money) can start blog, upload recorded videos or even live stream. Second, demand for online content is skyrocketing; more people are reading blogs, watching videos and engaging with social media influencers than ever before. Third, online content is a potentially lucrative hustle…but only if you know what you’re doing. Last, but not least, optimized content has SEO value to rank sites and drive sales.
Millions of people have seen marginal success in their online content development. They’ve been able to attract tens of thousands of social media followers or equal numbers of regular readers, and they’ve carved out a niche for themselves. But they haven’t yet closed the gap to figure out how to make money from that success.
In this guide, I’ll cover some of the best monetization strategies to make money from developing online content.
For our purposes, I’ll remain agnostic to the medium or channel you’re using to produce your content. Regardless of whether you’re writing blog posts, syndicating a podcast or live streaming on a regular basis, you can use most (or all) of these strategies to make money:
All these monetization strategies come with a massive caveat; you have to create exceptionally high-quality content if you want them to work. There are currently more than 500 million blogs and more than 2 million blog posts published on a daily basis. If you want a chance of building an audience big enough to support your desired revenue stream, you need some way to stand out and you need to do it well.
I think of “amazing” content as excelling in two main categories:
On top of that, you’ll need to be consistent in your publication, and you’ll need to regularly engage with your audience. If you manage to do this, you should be able to build a loyal audience of followers — and from there, you’ll have your choice of monetization strategies to make money from them.