June 23, 2022

The Evolution of Search (and What it Means for the Future)

It’s easy to take online search for granted. If you’re looking to buy something online, connect with an old friend, or just figure out who was in that movie you just watched, you’re a short query and a few seconds away from getting what you want thanks to Google and other search engines. It’s been that way for so long […]
December 27, 2021

How Good Is Google at Detecting Rank Manipulation?

Google provides an excellent service to the world, enabling us to search the web for information, products and whatever else we’re looking for. It even does the heavy lifting of determining which results are a “best fit” for our queries, providing us only with contextually relevant entries and ranking them in order of how trustworthy or authoritative those entries are. […]
September 16, 2021

What is Google Page Experience, and Why Does it Matter?

Have you heard of Google Page Experience? If you haven’t, and you prioritize search engine optimization (SEO) as a strategy to support your business, you’re behind the times. Google’s Page Experience is described as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.” But what exactly does that […]