All over the world, entrepreneurs are turning to a powerful tool to improve their efficiency and raw output: automation.
Often hailed as the ultimate weapon for increasing productivity, automation certainly has a lot of advantages. But it’s not guaranteed to be effective. In fact, when used incorrectly, automation can end up working against you.
To use automation effectively, you need to understand its strengths and weaknesses and build a strategy around them.
These days, you can automate a variety of work functions and activities. If you’re producing a physical good, you can likely automate production with the right machinery. If you’re working in a digital space, you can automate your sales, recruiting, customer service and even your marketing campaigns.
Benefits of automation include:
Before you get too excited, know that there are also weaknesses inherent to automation.
To use automation effectively — maximizing its strengths while minimizing its weaknesses — try the following strategies.
Automation isn’t just a buzzword. It’s a powerful tool that can help you save time and scale your business more effectively. But you can only capitalize on these benefits fully if you learn to recognize the weaknesses of automation and compensate for them fully.
Originally appeared in Entrepreneur