Entrepreneurs are problem solvers at heart. Most businesses are designed to solve some kind of consumer problem; for example, you might sell a product that allows people to do something they’d otherwise be incapable of or sell a service that makes someone’s life easier. And in the course of business leadership, you’ll be responsible for solving a multitude of problems, from high-level challenges like how to become more profitable to low-level challenges like how to resolve an inter-employee conflict.
Your success is contingent on your ability to solve problems effectively, and one of the best tools you have for the job is your creativity. But why is creativity so valuable in solving problems, and how can you make the best use of it?
Creativity is the ability to come up with original ideas. In other words, you can think in new ways, and come up with strategies that aren’t conventional.
This is beneficial when problem solving for several reasons:
Here’s the big issue with creativity: You can’t force it. There’s no way to sit down and simply power through a creative brainstorming session. Instead, the most impressive creative breakthroughs tend to happen spontaneously, and when people least expect them.
That said, there are some strategies you can use to boost your creative potential and allow yourself to think in more dynamic ways.
With these strategies, you’ll start thinking more creatively as an entrepreneur. Over time, creative modes of thinking will become more natural to you and you’ll be able to come up with more novel solutions to the challenges you face regularly. Keep improving to see even better results and start solving your business problems from entirely new angles.
Originally seen in Entrepreneur