May 25, 2023

Is It Too Late to Start Podcasting as a Marketing Strategy?

Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around the world) listen to podcasts at least occasionally, with many listeners tuning into their favorite shows every day. The sheer popularity of podcasting has led millions of savvy marketers to try and […]
September 20, 2021

Is It Too Late to Start a Podcast for Your Business?

Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with this growth trajectory, superstar podcast creators have won big; Joe Rogan, for example, recently landed a $100-plus million deal to become exclusive to […]