By now, most entrepreneurs are familiar with the tenets of content marketing. You write, record or produce content from scratch, promote it, then reap the rewards of higher brand visibility and traffic.
But what if someone else developed that content for you?
That’s the idea behind user-generated content. Put it to work for you, and it could elevate your brand to new levels — but there is no guarantee of success.
In case you aren’t familiar, user-generated content is any content that’s created by your users (including customers, fans and followers).
These include things like:
So why is this strategy so valuable to brands?
What steps can you take to cultivate more user-generated content?
This is arguably the most important element of your strategy, because users don’t typically generate content for your brand on their own.
With the right user-generated content strategy, you can get more visibility, develop a better reputation and generate more traffic for your brand. It takes time to build momentum, but with the right investment and enough patience, you’ll stand to benefit enormously.
Originally appeared in Entrepreneur