May 11, 2023

PPC Ads Need Convincing Copy. How Do You Write It?

Pay-per-click (PPC) ads have evolved to become one of the world’s most popular digital marketing strategies. You can get started with minimal training, take advantage of some of the most popular platforms on the Internet, and see an ROI that trounces the ROI of most other digital marketing strategies. PPC Ads Need Convincing Copy. So how Do You Write It? […]
April 17, 2023

What Does it Take to Turn a Positive ROI in PPC Advertising?

The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you pay for each lead generated by the ads you eventually place. Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established […]
July 28, 2022

How to Make Up for the Weaknesses of PPC Advertising

Pay per click (PPC) advertising is one of the most reliable strategies you can use to promote your website — in part because of how it’s structured. For example, if you place a billboard on the side of the highway advertising your business, you’re going to pay for it even if it doesn’t result in a single phone call. But in […]
November 30, 2021

Is SEO or PPC Better for Your Business?

One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?” It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself. The basics: SEO vs. PPC We’ll […]