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  • Timothy Carter
May 11, 2023
Published by Timothy Carter at May 11, 2023

PPC Ads Need Convincing Copy. How Do You Write It?

Pay-per-click (PPC) ads have evolved to become one of the world’s most popular digital marketing strategies. You can get started with minimal training, take advantage […]
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April 17, 2023
Published by Timothy Carter at April 17, 2023

What Does it Take to Turn a Positive ROI in PPC Advertising?

The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing […]
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July 28, 2022
Published by Timothy Carter at July 28, 2022

How to Make Up for the Weaknesses of PPC Advertising

Pay per click (PPC) advertising is one of the most reliable strategies you can use to promote your website — in part because of how […]
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November 30, 2021
Published by Timothy Carter at November 30, 2021

Is SEO or PPC Better for Your Business?

One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or […]
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