June 28, 2023

The Main Reasons Your Conversion Rate is Low

How confident do you feel about your business’s conversion rate? Do you think you’re a high performer, getting more conversions than most of your competitors? Are you lagging behind? Or are you somewhere in the middle? I have to assume you’re an average business since the average business is — well, average. And if that’s the case, I’m willing to […]
July 21, 2022

How to Write Better Landing Page Copy for Your Startup

Landing pages matter. Depending on how you’ve structured your digital marketing strategy, they might be an important component of your traffic generation and conversion optimization campaign – or they might be the linchpin on which the rest of your strategy is built. Write Better Landing Page Copy for Your Startup There are many ways to improve a landing page, from […]
July 6, 2022

What Makes a Landing Page Effective?

Landing pages can be an effective tool for educating and directing customers and clients interested in your brand. You can customize the designs and content for a variety of different traffic streams and audiences who will become customers. You can tinker with small variables over time to perfect your approach to better, effective landing pages. A landing page can also […]
June 28, 2022

How to Handle Competition With Your New Website

It’s natural to be intrinsically focused when designing, developing, and ultimately launching your own website. You’re thinking about your brand, the content you want to develop, and of course, the products and services you want to sell. You want to look good in front of your prospects and customers – and generate revenue to keep the business going.   So it’s […]
April 26, 2022

How Do Location Landing Pages Work in SEO?

Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific types of people, ultimately increasing your chances of getting a conversion or at […]
April 11, 2022

What Is a Money Page, and How Do You Optimize One?

You probably already know that not all pages of your website are created equal. Some of them are simply more important than others and some of them are simply more valuable than others. The most valuable pages of your website are going to be called your “money pages.” But how exactly do you find a money page, and what steps […]
February 28, 2022

Is It Possible to Have Too Much Web Traffic?

After starting an online business and launching a website, digital entrepreneurs typically have one, all-encompassing goal: Increase web traffic as much as possible as quickly as possible. For the most part, this motivation makes perfect sense. Getting more people to your website means you’ll have more people becoming familiar with your brand and a path to growing your visibility and reputation. Assuming your conversion rate remains the […]
February 24, 2022

Should Your Business Spend Thousands of Dollars on a Strong Domain Name?

Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up shelling out several thousand dollars — or even millions for the most lucrative […]
February 11, 2022

Could SEO Permanently Ruin Your Website?

Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings […]
July 27, 2021

Should Your Business Try Domain Hacking?

Domain hacking sounds like a nasty cyber attack, but the terms refers to an increasingly common domain selection process. As a business owner, you already know that it’s incredibly important to choose the right domain name. With a better domain name, your company website will be more memorable, more marketable and more highly differentiated. It can even have SEO benefits […]