You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of?
If you like most American consumers, you’ve found yourself gradually shifting toward other forms of content consumption and away from the written article. This isn’t a reflection on you, nor is it a commentary on American literacy or reading comprehension. Instead, it could merely be the byproduct of a long trend that has spelled the doom of written content entirely.
But is written content really on its deathbed, or is there still a bright future ahead of it?
Let’s start by talking about some of the problems we have with written content and why it’s in such decline.
So what are the content competitors threatening written articles? The need for content is never going to evaporate; that’s why the biggest threat to written content isn’t the absence of content but better forms of content, such as:
But before we start coming up with an epitaph for the grave on written content, we need to acknowledge its remaining strengths, such as:
If written content still makes up the majority of your online marketing strategy, don’t fret. There are many tactics that can help you make the most of written content and keep it alive in an era with so many competitors.
Overall, written content remains a strong element of any content marketing strategy. However, we can’t afford to ignore its weaknesses or pretend that it’s as powerful as it used to be. If you want your written content to continue performing well, you need to highly prioritize its quality and make sure that’s with the rest of your content strategy.