Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their marketing in a streamlined, effective and profit-generating way.
Unfortunately, this doesn’t always happen.
Every marketing agency makes mistakes, because no agency (and no individual) is perfect. But after a particularly egregious mistake, or after a series of repeated failures, you may feel inclined to part ways with your agency and find a new partner.
So when is it right to fire your marketing agency?
Hiring a marketing agency is a mutual and voluntary exchange. You and your marketing agency each have a right to end the arrangement anytime you or they want (ignoring potential ramifications for breaching contracts). If you’re unsatisfied with your agency for any reason, you’re well within your rights to get rid of them.
However, before you do, there are some important points to keep in mind:
You can fire a marketing agency for any reason, but firing isn’t always the best or most appropriate response. Some examples of solid, indisputably good reasons to fire a marketing agency include:
If you’re thinking of firing your marketing agency or if you’re on the fence, follow these additional tips to make the process smoother.
Hopefully, the first marketing agency you hire will serve your business well and for many years. But if you find yourself in a tough position with a company that doesn’t listen to you (or one that tarnishes your brand name), put firing as an option on the table. Oftentimes, you’re better off moving on and finding a more competent partner than continuing on a harmful course with a familiar one.
Originally appeared in Entrepreneur