Blogs are incredibly common. Every modern business operating on the web has a website (or should have one). Half your friends have a blog. Even you may already have a blog — or you might have several.
Blogs are popular in part because of how easy they are to start – but mostly because people realize how much potential they have. With a solidly popular blog, you could funnel millions of people to your main website, or collect a ton of recurring advertising revenue and retire early, or just spread the word about an important political cause you support.
To be sure, blogs are ridiculously powerful marketing and communication tools, and it’s entirely possible to start a blog that can reach millions of people. But the reality is, most blogs never get to this point. In fact, most blogs never even attract 100 visitors – let alone millions.
So why is it that most blogs fail? And what can you do to prevent this fate for yourself?
First, let’s address some background conditions that make it more likely for blogs to fail.
Now let’s take a closer look at the factors responsible for most blogs failing – and the steps you can take to avoid them befalling your blog:
Most blogs indeed fail, but that’s not a death sentence for your latest blog. In fact, if you learn the critical lessons from the failures of other blogs, it could put you at an even higher likelihood of succeeding.
Take your blog seriously if you want it to support your traffic generation strategy — and avoid the pitfalls that have crushed so many of your peers.
Originally appeared in ReadWrite